Where families
come to
splash.
A family waterpark in Burleson, TX — launched with a brand built to compete with DFW’s biggest summer destinations. Bold, adventurous, and unforgettable from the first scroll.
Not just a waterpark.
An adventure.
Most local waterparks look like clip art and Groupon deals. Pirates’ Cove needed a brand strong enough to compete with DFW’s major family destinations — starting day one of their Grand Opening season.
Bold, sun-soaked,
unmistakably pirate.
The brand leans into the adventure — deep pirate red, weathered sand, and dark mahogany. Ferryman brings swashbuckling personality to every headline. Proxima Nova keeps the experience legible and trustworthy for parents making quick decisions.
Book it before
the sunscreen dries.
Families don’t plan waterpark days from desktops. Ticket purchases, birthday packages, and add-on upgrades all happen from the parking lot or the morning of. The mobile experience handles every impulse decision without friction.
Every page built
for the family.
Each section earns its place — hero, trip guide, and planner — designed to move families from “where should we go?” to tickets in hand in three taps.
Pirates Cove is ALWAYS a hit. Perfect for the older kids to go play on their own — and there’s a ton for the littles to do too.
One page,
start to splash.
Tickets → attractions → group packages → birthday parties → park map → contact. A single adventurous scroll built for DFW families who want to plan fast and play hard.
- Bold adventure-first brand identity
- Mobile-first ticket & booking experience
- Group packages and birthday party system
- Interactive park map and trip guide