Category: Startups

It is the mortar that makes it all possible.

It is the mortar that makes it all possible.

Posted on by Dr. Mike Montes

Today, I’d like to discuss the three keys to business development and how you may construct a solid foundation by using the right bricks.

There are three main areas of business development:

  • Innovation
  • Quantification
  • Orchestration

These three components, when done correctly, will help you lay a strong foundation for your company. Let’s take a closer look at each one of these for a moment.

Innovation

The term “innovation” is used to describe anything that is new, as well as the process of coming up with new ideas. The act of implementing innovative ideas into action is known as innovation. This area should receive a lot of attention at first and even throughout your company’s existence.

Quantification

This is about the figures. We’re talking about the worth of your creation. The best indicator of this is to look at customer feedback. Look for what you’re doing well, and keep doing it. Look to your negative responses for insights on what you’re doing wrong and how to correct it. You’ll be able to develop and progress with the demands of your consumers and business climate if you do this.

Orchestration

Once you’ve discovered what aspects are successful, you may focus in on them and concentrate on making them the centerpieces of your campaign. You refocus your efforts here to get the most out of your business and meet the demands of your clients.

We can help you work through these three areas to put together your franchise prototype during your FREE test drive.

In the next few lessons we are going to transition to the 7 specific areas you need to consider in your franchise prototype process:

  • Primary Aim
  • Strategic Objectives
  • Organizational Strategy
  • Management Strategy
  • People Strategy
  • Marketing Strategy
  • Systems Strategy 

These 7 areas will fine turn your plan for the ultimate level of success.

YOUR MARKETING COACH

Dr. Mike Montes

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Kick Start Your Marketing

Posted on by Dr. Mike Montes

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

  1. Research potential customers, buyers, competitors and their preferred methods of distribution.
  2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
  3. Follow up with your 3-step process from above.
  4. Develop systems for contact follow through, quality control standards and customer service.
  5. Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

Here’s another one I love from an icon:

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.